top of page
  • CWRC


March 25, 2019 (Hilden, N.S.) Nature’s Way Canada, through a partnership with 1% for the Planet, has donated $20,000 to the Cobequid Wildlife Rehabilitation Centre (CWRC) to help its ongoing efforts to assist injured and orphaned wildlife.

The CWRC was nominated for the program by Pamela McEwing, Vice President of Operations for Nature’s Way Canada. The CWRC was one of several not-for-profit organizations put forth by employees. Nature’s Way staff then had an opportunity to vote on which they would like to receive the donation. Three other organizations also benefited from the campaign.

“Nature’s Way Canada values the work of charitable organizations in our communities, and we are very proud that we can support them,” said Ms. McEwing.

“The CWRC serves a great purpose to mitigate the impacts of humans on wildlife. Our employees recognized the work and positive impact of the CWRC.”

“This donation is incredibly important to the CWRC, as we rely on donations to fund the entire operation,” said Murdo Messer, co-founder of the CWRC and Board chair. “Nature’s Way Canada sought us out and we’d like to thank Ms. McEwing and all the Dartmouth employees.”

The CWRC has an urgent need to replace some aging bird enclosures. The donation will help in those efforts, and with regular operations.

The CWRC was founded in 2001 by Murdo Messer and his wife, the late Dr. Helene Van Doninck. It provides veterinary care to injured and orphaned wildlife, specializing in birds of prey, and provides education and increases awareness about wildlife issues to the general public.

To date, Nature’s Way Canada has donated over $350,000 from sales of Omega-3 products via 1% For The Planet to various environmental and employee driven initiatives since 2017.

The CWRC appreciates the generous support from Nature’s Way Canada.

Nature’s Way Canada representatives present their donation to CWRC co-founder Murdo Messer in the Big Jeezley. Pictured, from left, Dr. Jenna Ritter, Pam McEwing, Murdo Messer, co-founder of CWRC, and Nancy Neatt.

15 views0 comments

Recent Posts

See All


bottom of page